Business Strategy British airways Essay Example | Topics and Well Written Essays - 4250 words

Business Strategy British airways - Essay Example All over the world, organizations have always sought to reach out to their main goals through developing various tactics through which the envisioned goal can be achieved. Whereas every organization would have a goal, the chances of achieving the goals and the objectives set forth would only be possible where the organization has a well-developed and relevant strategy. The concept of strategy is, therefore, considered as the key pillar to the realization of the dreams and or the vision and the mission of any organization. Basically, strategy can be designed as a plan of action or policy designed to achieve a major or overall aim of an organization or entity. In this paper, greater focus has been given to British Airways (BA) and how the organization’s strategy may have worked for or against the organization in the achidfewmne3nt of its overalls goals and objectives.The vision and the mission of British Airways are indeed pillars to which the organization has worked and provided aviation services for the long-time the airline has existed. The vision of the airline is to become the most preferable airline providing premium quality air travel services to the rest of the world. By this, the organization has set in motion a well cut out picture of what is to be achieved (Ansoff, 1987). In talking about the vision of BA, one has to make a number o f considerations. The first is the fact that the organization is not a monopoly. In this case, there is the consideration that there are many other airlines competing within the markets, many of which offer similar services to consumers. As such, it is the role of the airline to work hard and ensure that it stands out as the best amongst the competition.